Better Than The Rest

Have you noticed car commercials for the last few years? Do you notice a theme? It’s mostly with the higher end models, Lexus, Cadillac, Audi, Mercedes, etc.. Come on, I know you all have noticed! It’s like the average person can’t drive one of these cars. Not average in a financial sense, but average in a normal person sense. Apparently you have to be beautiful, handsome, sexy and feel you are better than the rest to buy these cars. Oh, and if you are a man you have to have the closely cropped beard that looks like you just began to grow it out! The Lincoln commercials are my most hated. You know, the ones that star the Oscar winner who, in his own words, is his own hero. How much more hubris can a commercial get?

I don’t want to see bows on cars anymore. I want to see a normal looking, average person on car commercials. And not the commercials that say “real people, not actors”. I’m guessing that means that actors are not real people.

There’s also all these sayings

• Follow No One (somebody tell Volvo that when you’re driving you are almost always following someone, and if you buy a Volvo you are following a trend)
• The Best or Nothing (not everyone can afford a Mercedes, that doesn’t mean they should go with out)
• The Relentless Pursuit of Perfection (Toyota’s Lexus line has been out almost 30 years, haven’t they got it right yet?)
• The Ultimate Driving Machine (Might not be a bad one except for the service record for BMWs is not all that great)
• Vorsprung durch Technik (Translated means Being Ahead Through Through Technology – Audi, just a bad one)